THE ORIGIN SEO BLOG

I recently came back from BrightonSEO with a notebook full of takeaways from the many amazing talks I’ve had the pleasure to listen to. Amongst them, Richard Clifford's session “Is International SEO Dead in the Age of AI? Rethinking Global Strategy for AI Search” really stuck with me. It tackled a question I have been hearing more often from clients lately, particularly the ones under pressure to cut their localisation budgets. With ChatGPT, Gemini and other large language models pulling from high-authority global sources and translating content in real time, do multilingual websites still earn their keep?

I recently heard the news about Cloudflare launching its own CMS and I decided to give it a shot. As someone who spends most of his working week thinking about how websites rank, perform, and get found, a brand new CMS positioned as a "spiritual successor to WordPress" is not something I was going to ignore. So I installed EmDash, set it up, and had a proper look.

Two prospects asked me to review their SEO agencies' work. Both were paying around AUD 2,500 a month and getting a checklist of tasks with no strategy behind them. This article explores why that pattern keeps repeating and what both sides (SEO providers and clients) need to change.