Since early 2024, Google has been rolling out spam update after spam update, and each one quietly wipes low-value pages off the map. Most website owners never see it coming. No email, no warning, no penalty notice in your account. Just a slow climb in the number of "crawled, currently not indexed" pages in Search Console, and traffic that keeps slipping for no reason you can point to.
I recently came back from BrightonSEO with a notebook full of takeaways from the many amazing talks I’ve had the pleasure to listen to. Amongst them, Richard Clifford's session “Is International SEO Dead in the Age of AI? Rethinking Global Strategy for AI Search” really stuck with me. It tackled a question I have been hearing more often from clients lately, particularly the ones under pressure to cut their localisation budgets. With ChatGPT, Gemini and other large language models pulling from high-authority global sources and translating content in real time, do multilingual websites still earn their keep?
I recently heard the news about Cloudflare launching its own CMS and I decided to give it a shot. As someone who spends most of his working week thinking about how websites rank, perform, and get found, a brand new CMS positioned as a "spiritual successor to WordPress" is not something I was going to ignore. So I installed EmDash, set it up, and had a proper look.
Two prospects asked me to review their SEO agencies' work. Both were spending USD 1,500 a month and getting a checklist of tasks with no strategy behind them. This article explores why that pattern keeps repeating and what both sides (SEO providers and clients) need to change.
Have you noticed a drop in clicks from organic search over the past year, even though your rankings have held steady? You are not alone. The rise of generative AI search has changed how users interact with search results, and for many B2B brands, fewer people are clicking through to websites from queries that previously drove consistent traffic.
When I was working on a log file analysis for a client back in mid-2023, I noticed an unusual server activity pattern that their infrastructure team had flagged but could not explain. The bot traffic had increased noticeably, yet no one could identify the source or understand why it was happening.
I remember the first time a client asked me whether they should use AI to write their blog content. It was early 2023, and ChatGPT had just exploded into mainstream awareness. The question felt simple enough, but my answer was not straightforward. Yes, AI could help them publish faster. But no, it could not replace what made their content worth reading in the first place, despite what many people say.
I have spent years looking at websites that keep publishing new content without ever pausing to look back. Blogs, product pages, category filters, PDFs, and old campaign URLs pile up until the site becomes something unmanageable. It is easy to believe that more pages mean more reach. But the truth is that Google does not […]
Shopify’s new ChatGPT integration signals a major change in how users search and buy. Transactional intent is entering AI platforms, collapsing the traditional funnel and redefining what visibility means for e-commerce brands.
SEO is meant to help businesses get found. But the reality is, many websites pour hours into content, redesigns, and “best practice” checklists, only to find themselves buried on page two or worse. The issue isn’t that SEO doesn’t work – it’s that common mistakes quietly sabotage progress. Left unchecked, they block growth, drain budgets, and leave businesses convinced SEO is a gamble rather than a growth engine.